RAPPER JAY-Z TEAMS UP WITH ANHEUSER-BUSCH

Anheuser-Busch and rapper Jay-Z are joining forces.

Jay-Z, born Sean Carter, will collaborate with Anheuser-Busch as co-brand director for Budweiser Select. In this role, Jay-Z will participate in Budweiser Select planning sessions to provide his unique spin, thoughts and insights on various brand programs. This deal marks the first time Anheuser-Busch has signed a celebrity to actively participate in the development of one of its beer brands.

Promoting the launch of Jay-Z’s new CD, "Kingdom Come," this new relationship kicked off with...(Read more)